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C/M/810. Proposal. What Global Marketing Strategies and Tactics Have Lead to DHL Successful Market Growth with Respect to Comparison between China and the UK

WORDS:
1600
DATE:
2008
PRICE:
19.99 GBP

The paper proposes to investigate the market success of DHL courier service in the UK and China analysing international marketing strategies that help DHL to achieve such success, i.e. the effective international brand management, the combination of integrated marketing strategies, the understanding of consumer behaviour in different markets, etc. The aims, objectives, literature sources and methodology of the research are outlined.

 

KEYWORDS: Proposal, DHL, international marketing, brand management, brand positioning,

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dhl om dissertation logistics c systems resource perspective operations uk based management china supply cut chain reducing perishability flower technology literature policy review effect reverse information development rfid examination impact erp role ex strategies tactics lead successful marketing global performance corporate strategy proposal market growth federal express tnt fed operation contrast respect comparison compare outline
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