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Deutsche Bank and Banker#s Trust
P/M/555. Use of customer data base in Deutsche Bank
- WORDS:
- 600
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper reports on the customer acquisition and customer retention practices in Deutsche Bank focusing on their use of personal, transactional and non-transactional data collected in their integrated customer data profile.
KEYWORDS: customer, data, base, deutsche, bank,
Other Papers On: Deutsche Bank and Banker's Trust
Other Papers On: Customer Relationship Management (CRM)
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Keywords Tag Cloud
bank deutsche change mergers theory merger acquisitions operations selection using om organisational private retail banking online established evaluate versus major improving performance incremental benefits techniques century potential tools ag trust criteria success customer banker institutions global strategy financial data base study c managing people application pest porter five forces st
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WHAT OTHERS HAVE SAID
Thanx for the paper. I got it and would like to have few more in the future.G.Patel
