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S/M/625. Marketing of new Dell laptops in China
- WORDS:
- 4300
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the brand management of new Dell laptops in China discussing the marketing and advertising strategies used in the Chinese market, conducting SWOT and Ansoff analysis, evaluating the company’s approaches to market research, and making conclusions about Dells’s options in China.
KEYWORDS: Marketing, Dell laptops, China, SWOT, Ansoff,
Other Papers On: Dell
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Other Papers On: Marketing and Advertising Strategy
Other Papers On: Strategic Analysis
Other Papers On: International Business in China
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Keywords Tag Cloud
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