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S/M/495. Proposal. Customer service quality: case study of Dell
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper proposes research into the issues of customer service quality (CSQ) at Dell Inc providing a review of related theoretical literature, describing the methods of CSQ research including primary research based on a questionnaire distributed among Dell and non-Dell customers, suggesting the ways to reveal the areas of customer dissatisfaction and the ways of improving customer service.
KEYWORDS: Proposal, Dell, customer service quality,
Other Papers On: Service Quality
Other Papers On: Marketing Dissertations
Other Papers On: Dell
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