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S/B/508. Dell's marketing strategy in China
- WORDS:
- 5200
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the marketing strategy of Dell providing information on the company's background, and identifying the tools and techniques of working with corporate and individual customers in China on the basis of PESTLE, Porter's Five Forces, SWOT and Marketing Mix (4P) analysis
KEYWORDS: Dell, marketing strategy, PESTEL, SWOT, Porter’s Five Forces, Marketing Mix, 4P,
Other Papers On: International Business in China
Other Papers On: Strategic Analysis
Other Papers On: Dell
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