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E/B/58. Report on Dell in China

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper reports on the diversification of Dell in China describing Chinese external (economic and political) environment, internal (computer industry) environment (using SWOT and Porters Five Forces models), and offering recommendations on Dells marketing strategies in China.

 

KEYWORDS: dell, china,

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