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C/OM/256. Strategic perspectives and supply chain management

WORDS:
1050
DATE:
2010
PRICE:
19.99 GBP

This paper considers the various strategic approaches towards supply chain management. This includes examples of mass-customisation, lean, agile and the hybrid concept of leagile supply chain management. The importance of network competition and process integration is discussed and bullwhip strategy is addressed. Ford and Dell Examples are drawn on from the cases of Ford and Dell.

 

KEYWORDS: Supply Chain Management, ford, dell, lean, agile, leagile,

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