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C/OM/149. Integration of product and service design: case study of Dell Computers

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper examines the ways in which product design can be integrated with service design offering a case study of Dell Computers. The practices of Dell's supply chain management are examined discussing their use of online technologies, enterprise resource planning, etc. Dell's approaches are compared to traditional supply chain management.

 

KEYWORDS: Product design, service design, supply chain, Dell,

 
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