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C/M/2098. Knowledge of consumer behaviour in target marketing
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the role of consumer behaviour (CB) reviewing the theory of target marketing, highlighting the importance of CB knowledge for marketing managers, explaining the components of the CB concept, and discussing the use of market segmentation in Coca Cola and Dell Computers marketing.
KEYWORDS: consumer behaviour, target marketing, marketing managers, Coca Cola, Dell Computers,
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Coca-Cola
Other Papers On: Dell
Other Papers On: Consumer Behaviour
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