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Dell
C/M/1870. Market segmentation and marketing communication tools used by Dell Inc
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the marketing strategy of Dell analysing their market segmentation from psychological, behavioural, demographic and geographic perspectives, describing marketing communication tools that could be used to promote their products and services, discussing Dell’s relationship with retailers, and highlighting the advantages and disadvantages of this business-to-business (B2B) relationship.
KEYWORDS: Dell, market segmentation, B2B, marketing communications,
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Marketing Communications
Other Papers On: Dell
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