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Dell
C/M/1867. Marketing Management of Dell
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines marketing communication tools used by Dell looking at their market segmentation and international expansion, and analysing their advertising techniques. Dell’s decision to distribute its products to retail outlets is discussed.
KEYWORDS: Dell, marketing communication, market segmentation, advertising,
Other Papers On: Dell
Other Papers On: Marketing Communications
Other Papers On: Marketing and Advertising Strategy
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