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C/B/1635. Entrepreneurship and corporate social responsibility: case study of Dell

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper examines the nature of entrepreneurship and the feature of entrepreneurs using Dell Computers as a case study and focusing on their policy toward corporate social responsibility (CSR). The personality and entrepreneurial activities of the company's leader Michael Dell are described, implementation of CSR principles in Dell's business strategies is examined arguing that CSR is a necessary prerequisite to gain and maintain competitive advantage.

 

KEYWORDS: Entrepreneurship, corporate social responsibility, CSR, Dell,

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