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Dell

C/B/1018. Business Strategy of Dell Computers

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper looks at Dell, one of the world's leading computer manufacturing organizations, examining the environment in which Dell is operating with the help of PEST, SWOT and Porter's 5 forces analysis. The attractiveness and competitiveness of the Dell's PC making business is described, financial analysis is conducted to evaluate Dell's financial performance over 2004 - 2007. Recommendations are suggested about Dell's current strategies.

 

KEYWORDS: Dell Computer, business strategy, SWOT, PEST, Porter's 5 forces, PC manufacturing,

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