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Debenhams
E/M/187. Debenhams Marketing Analysis
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Debenhams, offering an overview of their history and background, and conducting analysis using the models of marketing mix and SWOT. Recommendations are suggested about Debenhams' target market, marketing communications strategies, brand positioning, etc.
KEYWORDS: Debenhams, marketing mix, SWOT,
Other Papers On: Debenhams
Other Papers On: Marketing Mix
Other Papers On: Strategic Marketing Analysis
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