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Debenhams

E/EI/23. Compare e-tail store of Debenhams with retail store of Matalan

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper compares the e-tail practices of Debenhams with the retail practices of Matalan providing background information on both stores and focusing on their promotion strategies. Debenhams' web site is analysed from the consumers' perspective highlighting its strengths and weaknesses.

 

KEYWORDS: Debenhams, Matalan, e-tail, retail,

 
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