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E/EI/23. Compare e-tail store of Debenhams with retail store of Matalan
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper compares the e-tail practices of Debenhams with the retail practices of Matalan providing background information on both stores and focusing on their promotion strategies. Debenhams' web site is analysed from the consumers' perspective highlighting its strengths and weaknesses.
KEYWORDS: Debenhams, Matalan, e-tail, retail,
Other Papers On: Matalan Plc
Other Papers On: Debenhams
Other Papers On: E-tailing (Retailing)
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