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C/B/860. Analysis of benefits and risk of Debenhams' entry to Kazakh market
- WORDS:
- 1700
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper examines the benefits and risks of Debenhams' possible expansion to Kazakhstan analysing the country's macro environment along the lines of the PESTL model and Porter's diamond model. Recommendations are suggested regarding the possibilities of entering the Kazakh market.
KEYWORDS: Debenhams, Kazakh, market entry,
Other Papers On: Foreign Market Entry
Other Papers On: International Business
Other Papers On: Debenhams
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I received the paper very fast and it helped me quite a lot. ThanksPatel
