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David Lloyd
C/M/1903. Marketing communications. Analysis of three advertisements
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines marketing communications in three advertisements. The adverts are for David Lloyd, Pantene and Nestle Kit Kat. Every aspect of the advertisements are assessed, ranging from topics like symbols, messages, image, and effectiveness. The paper aims to assess whether the adverts are ostensive or not.
KEYWORDS: Ostensive, marketing communications, advertisements, Pantene, David Lloyd, Nestle, KitKat, symbols, messages, image, effect,
C/OM/143. Implementation of service concept in David Lloyd
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the services of David Lloyd gyms reviewing definitions of the service concept and using the 8Ps model to describe the quality of gym facilities, the behaviour of service employees, the outcomes of the service delivery, etc. Difficulties in the assessment of operations' effectiveness are pointed out, strategic recommendations about possible improvements in service quality are suggested.
KEYWORDS: service concept, David Lloyd, gym, 8Ps, service quality,
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