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S/B/476. Danone-Wahaha Joint Venture

WORDS:: 3000
DATE:: 2009
PRICE:: 39.99 GBP

The paper looks at the concept of international joint venture (JV) as a form of international organizational relationship (IOR) providing its academic definitions and analyzing the JV between Danone of France and Wahaha of China along the lines of their business environment, culture, technology, structure and strategic effectiveness. Conclusions are made about the problems faced by Danone-Wahaha JV, the causes of these problems and their possible solutions.

KEYWORDS: Danone-Wahaha, Joint venture, JV, international organizational relationship, IOR,

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C/B/945. Analysing Volvic, Danone Brand

WORDS:: 1700
DATE:: 2008
PRICE:: 19.99 GBP

The paper reports on Volvic mineral water brand owned by Danone Plc providing the background information about the company, identifying their core competences, conducting SWOT and stakeholder analysis, discussing the objectives, and reporting on their strategic change.

KEYWORDS: Volvic, Danone, SWOT, stakeholder analysis, core competences,

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P/M/770. Evian and Vittel bottled water: marketing communications

WORDS:: 2500
DATE:: 2006
PRICE:: 29.99 GBP

The paper examines the issues of marketing communications in the bottled water market reporting on the bottled water consumption in Europe and in the UK, and focusing on Evian and Vittel brands. The companies? marketing communications strategies are discussed including print advertising, sales promotion, packaging designs, sponsoring, etc. Recommendations about marketing communications strategies are offered.

KEYWORDS: Evian, Vittel, bottled water, marketing communications,

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P/B/401. Danone in Russia: cultural issues

WORDS:: 3000
DATE:: 2004
PRICE:: 39.99 GBP

The paper examines the cultural aspects of entering the Russian market offering an overview of Russias transition to the market economy and analyzing the problems of the French company Danone in their attempt to acquire the Russian Bolshevic factory. The analysis of French and Russian business culture is performed, HRM practices of both companies are compared. Recommendations are given to ensure Danones success in Bolshevik management.

KEYWORDS: danone, russia, cultural, issues,

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