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C/B/2626. The Dannon Company: marketing and corporate social responsibility. Harvard Business School case study

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

An analysis of “The Dannon Company: marketing and corporate social responsibility,” a Harvard Business School case study by Christopher Marquis, Poojah Shah, Amanda Tolleson and Bobbi Thomason. This case study looks at the options available to Dannon in terms of how (if at all) it should publicise its CSR initiatives. These initiatives have become an integral part of its operations and as such there are concerns as to how they should use this publicly without ruining the internal workings and integrity of the company. A background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations are all provided. The essay discusses how a company develops, implements and communicates a strategic corporate social responsibility program that is aligned with the organization's business operations and its commitment to social values.

 

KEYWORDS: Corporate social responsibility, Dannon, research, health, environment, nutrition, CSR, analysis, strategy, problem statement, identification and evaluation of alternatives, harvard, case study,

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