Browse our collection of papers in
Dairy Crest
P/M/791. Launching clever milk: marketing project
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on a new dairy product St. Ivel Advance (“clever milk”) launched by Dairy Crest. The reasons behind the decline in liquid milk consumption in the UK are reviewed, Dairy Crests strategy in launching St. Ivel Advance is analysed describing the marketing mix characteristics of the product, price, place, promotion, etc.
KEYWORDS: Launch, clever milk, Dairy Crest,
Other Papers On: Dairy Crest
Other Papers On: New product development
Other Papers On: Marketing Mix
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Just a quick line to confirm receipt of this paper. Many thanks for the prompt delivery. I have had a quick look at the contents and they look excellent. I will definitely be using your services again.Lisa
