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Dairy Crest
P/M/791. Launching clever milk: marketing project
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on a new dairy product St. Ivel Advance (“clever milk”) launched by Dairy Crest. The reasons behind the decline in liquid milk consumption in the UK are reviewed, Dairy Crests strategy in launching St. Ivel Advance is analysed describing the marketing mix characteristics of the product, price, place, promotion, etc.
KEYWORDS: Launch, clever milk, Dairy Crest,
Other Papers On: Dairy Crest
Other Papers On: New product development
Other Papers On: Marketing Mix
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