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E/B/255. Case Study of DaimlerChrysler: lessons in post-merger integration

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The paper reports on the outcomes of the merger of DaimlerChrysler describing the competitive environment of the world automobile industry, the role of innovation and development, the features of the automotive market, etc. The objectives of Daimler-Benz and Chrysler's merger are discussed, the successes and problems of the merger are highlighted.

 

KEYWORDS: DaimlerChrysler, merger, automotive, automobile,

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Other Papers On: Mergers and Acquisitions
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