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C/M/978. Brand Elements of Mercedes-Benz Cars

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper examines the approach of Mercedes-Benz Cars to branding showing how their effective decision-making has kept them a market leader for over 80 years. Criteria for choosing brand elements are discussed focusing on the use of brand leverage for brand extension. Techniques used by Mercedes-Benz to reach the target audience are identified discussing the ways of creating a relationship with their desired consumer base.

 

KEYWORDS: brand, elements, mercedes-benz, cars,

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