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C/M/763. Proposal. Comparative analysis of Mercedes & BMW

WORDS:
2100
DATE:
2008
PRICE:
29.99 GBP

The paper offers a research proposal into the brand personalities of Mercedes and BMW in the UK market. A review of literature on the theory of brand is presented touching on the features of luxury brand and luxury consumption. Research design and methods are described, conclusions are made about the social, cultural and marketing value of the research into the appeal of luxury car brands.

 

KEYWORDS: Proposal, Mercedes, BMW, brand, luxury car, luxury consumption,

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