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DaimlerChrysler
C/M/638. Critically evaluate the role of leadership in effective change management process based on (Shell, Siemens and DaimlerChrysler: Leading change in companies with strong values)
- WORDS:
- 960
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The paper offers a critical evaluation of the role of leadership in effective change management looking at Shell, Siemens and Daimler Chrysler's experiences of change management to explore the theories and practices in managing change. Approaches to cultural change are examined including the views of Lewin, Schein, etc. Theoretical underpinnings are applied to the companies under study.
KEYWORDS: Leadership, change management, Shell, Siemens, Daimler Chrysler,
Other Papers On: DaimlerChrysler
Other Papers On: Royal Dutch/Shell Group
Other Papers On: Siemens
Other Papers On: Leadership
Other Papers On: Organisational change
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