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C/B/3039. Cross-cultural management: case study of Daimler AG

WORDS:
3800
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the importance of national and organisational culture in company management using a case study of Daimler AG. The company’s background is described, their organisational culture is analyzed with references to Hofstede’s theory of national cultural dimensions. Recommendations are suggested about strategic change in Daimler’s cross-cultural management.

 

KEYWORDS: Cross-cultural management, Daimler AG, organisational culture,

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