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C/B/1087. Case Study of Smart Car

WORDS:
1000
DATE:
2008
PRICE:
19.99 GBP

The paper presents a case study of Smart car manufactured by MCC, a subsidiary of Daimler-Benz. Analysis of value, image, process and implementation (VIPI) is conducted, a launching strategy for the Smart Car in the USA is advised, suggestions are made about the target customer base for the USA automotive market.

 

KEYWORDS: Smart Car, VIPI analysis, product innovation, launching strategy, USA automotive mark,

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