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S/M/637. Literature Review. An evaluation of marketing planning. Case studies PC World, Dell Computers, and Dabs.com
- WORDS:
- 6650
- DATE:
- 2008
- PRICE:
- 69.99 GBP
This literature review examines the importance of marketing planning for businesses, and aims to assess whether it plays a vital role for the success of organizations. The review examines a wide range of topics some of which include the importance of marketing planning, the postmodern school approach, strategic marketing, tactical marketing, corporate objectives, SWOT analysis, and the marketing audit. The paper examines three case studies in relation to the topic, PC World, Dell Computers, and Dabs.com.
KEYWORDS: Literature review, marketing planning, postmodern school approach, strategic marketing, tactical marketing, corporate objectives, SWOT analysis, marketing audit, PC World, Dell Computers, Dabs.com.,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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