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Currys

C/M/586. Marketing Information and Analysis: Curry's UK

WORDS:: 2300
DATE:: 2007
PRICE:: 29.99 GBP

The report investigates the impact of the technological advances, especially the Internet, on the marketing strategy of the Curry's retail business. Various sections of the report focus on giving an overview of the Curry's and the parent organisation DSG International Plc. It presents a SWOT analysis of the Curry's in the retail business, the analysis the customer/buyer and behaviour analysis. The report reveals the use of the Internet by Curry as compared to that of its competitors in the retail industry. In the concluding part of the report, the author recommends some suggestions to enhance the use of IT and especially the use of the Internet to Curry's' advantage.

KEYWORDS: Currys, Marketing Strategy, Internet, SWOT, DSG,

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P/M/121. Comparison of retailing and e-tailing activities of Currys

WORDS:: 4000
DATE:: 2003
PRICE:: 49.99 GBP

This paper presents the extensive research report on Currys. Report outlines Company Description, SWOT analysis of Currys, Background to Research Area and Theoretical Frameworks, Currys' Retailing Activities, Currys' E-retailing Activities, Consumers (both for retailing and e-tailing), Market Situation and Competitors, Conclusions and Recommendations are outlined on whether e-tail activities would be more promising and profitable area to concentrate for Currys.

KEYWORDS: comparison, retailing, e-tailing, activities, currys,

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