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Curry Kits
C/B/2889. Marketing plan for Curry Kits
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents a marketing plan for Curry Kits, a UK based company that sells online curries. The background of the company is presented, and suggests that this plan is necessary due to the company failing to achieve success. The background of the market is presented, and the SWOT framework is used to analyse the company. The findings from this analysis are used to construct a plan, and the paper uses Marketing Mix to analyses product, price, promotion and place. The budget, implementation and target market is also discussed as a part of this marketing plan.
KEYWORDS: Marketing plan, curry kits, SWOT, marketing mix, online curries, budget, target market,
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