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Cunard Line Ltd
P/M/709. Report on Cunard’s brand identity
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on Cunard, a luxury travel company, discussing their brand identity as a company and as individual ships. The study touches upon the theoretical issues of company identity and brand image, Cunards target consumers, advertising strategies, database management, direct marketing strategy, etc.
KEYWORDS: Cunard, luxury travel, ship, brand identity,
P/M/622. Integrated marketing communications in Cunard Line Ltd
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on integrated marketing communications in Cunard Line Ltd, a luxury cruise liner industry, discussing the issues of their corporate identity and image, reviewing their internal and external background, and analysing their promotional strategies.
KEYWORDS: Marketing communications, Cunard,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I recieved the document. Delivery was prompt and literature very helpfull.Kirk
