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Cruse Bereavement Care
S/M/313. Dissertation. Marketing bereavement support and counselling services
- WORDS:
- 7000
- DATE:
- 2007
- PRICE:
- 79.99 GBP
The dissertation investigates the ways of building reputation for a company Cruse Bereavement Care engaged in bereavement support and counselling services. The review of literature touches on the theory of marketing, the concept of sensitive audience, charitable and non-profit organisations, reputation management, relationship marketing, etc. The methods of research include primary data collection through a face-to-face and telephone interviews. Conclusions are made about the advantages and disadvantages of marketing communications tools used by charitable and non-profit organisations.
KEYWORDS: Dissertation, bereavement, Cruse Bereavement Care, marketing communications, charity,
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