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Costa Coffee
C/B/4223. Trends in UK coffee shops industry
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the trends in the UK coffee shop industry looking at coffee drinking from the cultural and health perspectives, reviewing the life cycle of the coffee industry, discussing the strategies of Starbucks, Café Nero and Costa Coffee brands, evaluating their performance during the economic downturn, and discussing strategic options of the existing coffee shops.
KEYWORDS: UK coffee shops, Starbucks, Café Nero, Costa,
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