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Corus Group
E/B/305. Strategic Models and Tools applied on CORUS
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on the competitive position of Corus describing their organisational structure, and conducting analysis along the lines of PESTEL, Porter's 5 Forces, Value Chain and SWOT models. Future strategies of the company are discussed. This paper is based on the case study 'Corus' from Johnson, Scholes and Whittington (Exploring Corporate Strategy)
KEYWORDS: Corus, PESTLE, Porters 5 forces, SWOT, Value chain,
Other Papers On: Strategic Analysis
Other Papers On: Corus Group
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