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COOP Polemidion
C/B/2948. Proposal. Human resources and marketing for COOP Polemidion
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
This paper is a project proposal designed by a group of management consultants to be presented to COOP Polemidion, a local bank in Cyprus. The project proposal is in relation to human resource and marketing functions of the bank. The paper aims to formally introduce the bank to their services, to conduct an extensive marketing audit of the bank, and to propose the implementation of the project titled ‘strategic business development project’ for the company’s organization. A SWOT analysis of the bank is provided, and the strategies that the group intends to employ are detailed.
KEYWORDS: SWOT, management consultants, COOP Polemidion, bank, Cyprus, human resource, marketing, marketing audit,
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