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Colgate Palmolive

P/B/501. Importance of corporate social responsibility (CSR) in cross-cultural management. Case of Colgate Palmolive

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the expansion of Colgate Palmolive, a global consumer products company, to South Africa relating the companys background, and reviewing the needs of cross cultural management on the basis of Hofstedes cultural dimensions model. The issues of corporate social responsibility (CSR) are addressed and supported by the stakeholder theory, social contracts theory, legitimacy theory, etc. highlighting the importance of CRS to organizations and businesses.

 

KEYWORDS: importance, corporate, social, responsibility, csr, cross-cultural, management, colgate, palmolive,

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colgate palmolive marketing launch plan management cmf strategic brand report business cultural global responsibility practices international study practice importance corporate csr e social cross
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