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Colgate Palmolive

E/M/97. International marketing practices in Colgate-Palmolive

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the international marketing practices of Colgate-Palmolive in Mexico, Poland, etc. The marketing of Over The Counter (OTC) drugs in Europe is analysed discussing the benefits and risks of Colgate-Palmolive’s OTC products’ expansion.

 

KEYWORDS: International marketing, Colgate-Palmolive over the counter, OTC,

 
Other Papers On: Colgate Palmolive
Other Papers On: International Marketing