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Colgate Palmolive
E/M/199. Practice of Marketing: Colgate-Palmolive case study
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Colgate-Palmolive Company reviewing their history, looking at the issues of international marketing, and discussing their potential entry to Mexico and Poland. Colgate-Palmolive's expansion to the market of over-the-counter (OTC) drugs is discussed.
KEYWORDS: Colgate-Palmolive, expansion, international marketing,
Other Papers On: Colgate Palmolive
Other Papers On: International Marketing
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