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Coffee Republic plc

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Coffee Republic plc

C/B/2686. Organisational Structure and Internationalisation Strategy of Coffee Republic in China

WORDS:: 1700
DATE:: 2010
PRICE:: 19.99 GBP

The paper looks at the organisational structure of the international coffee chain called Coffee Republic examining their approach to internationalisation and the strategy of their entry to the Chinese market.

KEYWORDS: Internationalisation, Organisational Structure, Coffee Republic, entry to China,

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C/B/2122. Internationalisation of Coffee Republic to China

WORDS:: 2000
DATE:: 2010
PRICE:: 29.99 GBP

The paper examines the expansion of the UK company Coffee Republic to China. The background of the company is described, theories of internationalisation are reviewed to explain motivations and benefits associated with foreign market entry. TCA model of internationalisation is recommended to Coffee Republic.

KEYWORDS: Internationalisation, Coffee Republic, China,

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S/M/195. Dissertation. Coffeebar experience and Customer Loyalty

WORDS:: 13500
DATE:: 2006
PRICE:: 139.99 GBP

The dissertation investigates the experience of Costa, Starbucks, Caf? Nero and Coffee Republic coffeebars. The background of coffee bar culture is described, literature is reviewed on the theories of branding, consumer behaviour, hierarchy of needs, customer loyalty, services marketing, etc. The main features of coffee bars are identified, employee-to-customer interactions are described, the issues of product and service quality are addressed. Deductive and inductive research methods are used on the basis of primary data (interviews, questionnaires, observations) and secondary data analysis. Conclusions are made about the managerial implications of the research findings.

KEYWORDS: Dissertation, coffeebar, brand, loyalty,

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