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Coffee Republic plc
C/B/2686. Organisational Structure and Internationalisation Strategy of Coffee Republic in China
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the organisational structure of the international coffee chain called Coffee Republic examining their approach to internationalisation and the strategy of their entry to the Chinese market.
KEYWORDS: Internationalisation, Organisational Structure, Coffee Republic, entry to China,
Other Papers On: Coffee Republic plc
Other Papers On: International Business in China
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