Browse our collection of papers in
Coca-Cola

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S/B/797. Corporate social responsibility: business strategy or act of goodwill?

WORDS:
1250
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the concept of corporate social responsibility (CSR) explaining the benefits of CSR policies for businesses with reference to real life examples of CSR practices in Microsoft, Coca Cola, Unilever, etc. Customer perceptions of companies that adhere to CSR principles are examined.

 

KEYWORDS: Corporate social responsibility, CSR, business, strategy, goodwill, Microsoft, Coca Cola, Unilever,

 

C/MD/266. Karl Lagerfelt's Diet Coke bottle: image analysis

WORDS:
1300
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the imagery used in the advertising industry offering a visual analysis of Karl Lagerfelt’s Diet Coke bottles. The difference between the new design and the previous designs of Coca Cola is examined arguing the adaptation of traditional designs to the modern vision of fashion.

 

KEYWORDS: Karl Lagerfelt, Diet Coke bottle, image, fashion,

 

C/M/3448. Dissertation. Impact of branding strategies on consumer behaviour in USA and UK: case study of Coca Cola and Pepsi Co's low calorie drinks

WORDS:
12300
DATE:
2014
PRICE:
129.99 GBP

The dissertation looks at the effectiveness of branding strategies used by Pepsi Co and Coca Cola for their low calorie drinks in US and UK markets. Literature is reviewed on the theory of consumer behaviour and branding, branding strategies of Pepsi Co and Coca Cola for low calorie beverages are examined. The dissertation is based on secondary research and primary research via online interviews and survey questionnaires. Conclusions are made about the relationship between the branding strategies of Pepsi Co and Coca Cola and the perception of their low calorie drinks’ benefits by consumers.

 

KEYWORDS: Dissertation, branding strategies, consumer behaviour, USA and UK, Coca Cola, Pepsi Co, low calorie drinks, beverages,

 

C/F/1768. Dissertation. Merger and acquisition strategies of Danone, Pepsico and Coca-Cola in expansion to emerging and developing markets

WORDS:
18850
DATE:
2014
PRICE:
189.99 GBP

The dissertation looks at the strategies used by global food companies Danone, Pepsico and Coca-Cola after their acquisition activities during 2010-2011. The review of literature touches on the effects of globalisation on multinational food companies, strategic growth via mergers and acquisitions (M&A), market entry strategies, models of internationalization, challenges and success factors during post-acquisition stage, cultural and human integration, etc. Strategic analysis of the studied food companies is conducted using the models of Porter’s Five Forces, ESTEMPLE (PESTLE+) and SWOT. The dissertation uses the methods of secondary research. Conclusions are made about the reasons behind M&A and its contribution to the international expansion of the companies to emerging markets.

 

KEYWORDS: Dissertation, mergers, acquisition, M&A, Danone, Pepsico, Coca-Cola, emerging, developing markets, PESTLE, SWOT, Porter’s Five Forces,

 

C/OM/536. Distribution channels and competitors of Innocent Drinks

WORDS:
2050
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the distribution channels used in the supply chain of Innocent Drinks providing background information about the company, discussing their merger with Coca-Cola and the opportunities offered by the access to Coca-Cola’s supply chain with regard to new markets’ entry. Innocent Drinks’ competitors in the soft drinks industry are identified.

 

KEYWORDS: Distribution, channels, competitors, Innocent Drinks, soft drinks, Coca-Cola,

 

C/M/3374. Review of newspaper article “Olympic Junk Food Fail” by Jacobson

WORDS:
1000
DATE:
2013
PRICE:
19.99 GBP

The paper offers a review of the newspaper article “Olympic Junk Food Fail” by Jacobson on the sponsorship of the Olympics by fast food manufacturers McDonald’s and Coca Cola, and its marketing implications. The summary of the article is presented, the background of fast food marketing is described, the importance of the research is evaluated.

 

KEYWORDS: Review, newspaper article, Olympic Junk Food Fail, Jacobson, McDonald’s, Coca Cola,

 

C/B/5606. Dissertation. International mergers and acquisitions activities of Danone, Pepsico and Coca-Cola

WORDS:
16300
DATE:
2013
PRICE:
169.99 GBP

The dissertation investigates the international expansion of global food companies Danone, Pepsico and Coca-Cola through mergers and acquisitions (M&A) activities in emerging markets. Literature is reviewed on the impact of globalisation on the multinational food companies and their growth through M&A, typical routs of internationalisation and foreign market entry, challenges and management issues during the post-integration phase, the influence of governments on M&A activity, etc. The methodology is based on secondary research including the use of data on the organic growth and acquisitions of Danone, Pepsico and Coca-Cola in 2010 and 2011. Conclusions are made about similarities and differences between the post-acquisition strategies of the studied companies in the emerging and developing markets. Recommendations are suggested about further growth opportunities and foreign entry modes.

 

KEYWORDS: Dissertation, International, mergers and acquisitions, M&A, Danone, Pepsico, Coca-Cola,

 

C/HR/1593. Performance management in Coca Cola and Nampak Plastic Europe

WORDS:
2950
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the practices of performance management (PM) comparing PM in Coca Cola Hellenic Bottling Company (CCHBC) and Nampak Plastic Europe (NPE). HRM approaches to PM are defined, the background of both companies is described, approaches to PM in CCHBC and NPE are detailed evaluating their effectiveness.

 

KEYWORDS: Performance management, PM, Coca Cola Hellenic Bottling Company, CCHBC, Nampak Plastic Europe, NPE,

 

C/B/5539. SWOT analysis of Coca-Cola

WORDS:
650
DATE:
2013
PRICE:
9.99 GBP

This paper evaluates Coca-Cola, using a detailed SWOT analysis. This analysis is conducted to audit Coca-Cola and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Coca-Cola.

 

KEYWORDS: SWOT, TOWS, Coca-Cola,

 

C/M/3303. Failure of Coke's bottled water Dasani in UK market

WORDS:
2000
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the causes of product failure in the case of bottled water Dasani launched by Coca-Cola in the UK market. The reasons for the rejection of the product are examined, Dasani’s competitors in the UK bottled water market are identified, the possibility of the product’s re-launch in the UK is considered.

 

KEYWORDS: Coca-Cola, bottled water, Dasani, UK market,

 

C/M/3200. Coca Cola's Communication Strategies

WORDS:
3300
DATE:
2013
PRICE:
39.99 GBP

The paper examines strategies of internal and external communication that can be used by Coca-Cola Company (CCC) in the event of organisational crises. The formal and informal organisational structure of CCC is described. Recommendations are suggested about effective methods of communication within CCC.

 

KEYWORDS: Coca Cola, Communication Strategies,

 

C/B/5314. Coca-Cola: International management strategy

WORDS:
3150
DATE:
2013
PRICE:
39.99 GBP

The paper looks at the strategic position of Coca-Cola Company in the global market conducting the company’s SWOT analysis, identifying critical issues faced by Coca-Cola, and discussing the changes in their approaches to international marketing caused by the global water crisis and competition in the beverage industry. Recommendations are suggested about the company’s strategic objectives.

 

KEYWORDS: Coca-Cola, International management, SWOT,

 

C/E/1011. Effects of Coca-Cola Company on Resource Levels and Water Quality in India

WORDS:
2150
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the presence of Coca-Cola Company in India analysing the problems faced by the company with regard to water supply and health concerns associated with local drinking water. Environmental impacts of the company’s plants in India are examined considering a plan of water stewardship.

 

KEYWORDS: Coca-Cola Company, resource, water quality, India,

 

C/B/5121. Porter's 5 Forces analysis of Coca-Cola

WORDS:
1200
DATE:
2013
PRICE:
19.99 GBP

This paper analyses Coca-Cola, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Coca-Cola.

 

KEYWORDS: Porter, 5 forces, five forces, Coca-Cola,

 

C/B/5120. PESTEL and Porter's 5 Forces analyses of Coca-Cola

WORDS:
2650
DATE:
2013
PRICE:
29.99 GBP

This paper critically analyses Coca-Cola, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Coca-Cola. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of Coca-Cola.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Coca-Cola,

 

C/B/5119. Value chain analysis of Coca-Cola

WORDS:
1750
DATE:
2013
PRICE:
19.99 GBP

This paper presents an overview of Coca-Cola, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Coca-Cola,

 

C/B/5118. SWOT and Value Chain Analyses of Coca-Cola

WORDS:
2150
DATE:
2013
PRICE:
29.99 GBP

This paper provides an overview of Coca-Cola, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of Coca-Cola is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Coca-Cola,

 

C/B/5117. SWOT analysis of Coca-Cola

WORDS:
1050
DATE:
2013
PRICE:
19.99 GBP

This paper evaluates Coca-Cola, using a detailed SWOT analysis. This analysis is conducted to audit Coca-Cola and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Coca-Cola.

 

KEYWORDS: SWOT, TOWS, Coca-Cola,

 

C/B/5116. PESTEL and SWOT analyses of Coca-Cola

WORDS:
2500
DATE:
2013
PRICE:
29.99 GBP

This paper provides PESTEL and SWOT analyses of Coca-Cola. Firstly the paper gives an overview of Coca-Cola. Secondly the PESTEL analysis of Coca-Cola is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting Coca-Cola. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of Coca-Cola.

 

KEYWORDS: PESTEL, PEST, SWOT, TOWS, Coca-Cola,

 

C/B/5115. PESTEL analysis of Coca-Cola

WORDS:
2100
DATE:
2013
PRICE:
29.99 GBP

This paper presents an overview of Coca-Cola using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting Coca-Cola.

 

KEYWORDS: PEST, PESTEL, PESTLE, Coca-Cola,

 

C/B/5114. Strategic Analysis of Coca-Cola

WORDS:
2750
DATE:
2013
PRICE:
29.99 GBP

This paper analyses Coca-Cola. The paper consists of an overview of Coca-Cola, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Coca-Cola. Porter's 5 Forces analysis of Coca-Cola is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Coca-Cola .

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Coca-Cola,

 

C/B/5113. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Coca-Cola

WORDS:
4100
DATE:
2013
PRICE:
49.99 GBP

This paper presents a comprehensive analysis of Coca-Cola. Firstly the paper presents an overview of Coca-Cola followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Coca-Cola. The paper also consists of Value Chain analysis looking at the key activities of Coca-Cola.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Coca-Cola,

 

C/M/3087. Brand Management of Coca Cola

WORDS:
4450
DATE:
2013
PRICE:
49.99 GBP

The paper looks at the brand management theory offering a case study of Coca Cola brand. Definitions of brand are reviewed, the brand image of Coca Cola is discussed comparing it with that of Pepsi Cola, the concept of the corporate brand is explained, the brand strategy of Coca Cola Corporation is reviewed, general issues of reputation management are addressed focusing on Coca Cola and outlining challenges faced by the Coca Cola brand.

 

KEYWORDS: Brand Management, Coca Cola, reputation, Pepsi,

 

C/M/3021. Proposal. Effect of sponsoring London Olympics 2012 on Coca-Cola brand recognition

WORDS:
3250
DATE:
2012
PRICE:
39.99 GBP

The paper proposes to examine the impact of sponsoring London Olympics 2012 on the increase of Coca-Cola brand recognition. Research aims and objectives are outlined, the choice of the topic is justified, literature is reviewed on the background of Coca-Cola Company (CCC) and London Olympic Games 2012, the theory of brand building through event sponsoring, CCC sponsoring of the Olympic games, etc. The methodology of the research is described, the timescale of work is indicated.

 

KEYWORDS: Proposal, sponsoring, 2012 Olympics, Coca-Cola, brand recognition,

 

C/OM/455. Operations management in Coca-Cola HBC

WORDS:
3600
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the strategies of operations management (OM) used by Coca-Cola HBC (CCHBC) examining OM aims and practices, approaches to capacity management, relationships between the company and their suppliers, the management of information system (MIS), the configuration of the supply chain management (SCM), etc.

 

KEYWORDS: Operations management, OM, Coca-Cola HBC, CCHBC, supply chain management, SCM,