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Coca-Cola

S/M/254. Failure of Dasani bottled water: analysis and recovery plan

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines the causes of the failure in marketing Dasani 'Pure-Still Water' by Coca Cola offering suggestions about remedial measures to recover the brand's reputation, evaluating alternative marketing decisions, and recommending a plan for implementing an Integrated Marketing Communication (IMC) strategy.

 

KEYWORDS: Dasani, bottled water, Coca Cola,

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