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Coca-Cola
P/M/747. Marketing power of brand name: theory and case study of Coca-Cola
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the importance of a brand name for marketing products and services. Theoretical approaches to branding are reviewed highlighting the opportunities of globalizing brands and analysing the example of Coca-Cola brand success. The issues of operating under different brand names are addressed discussing language and cultural barriers.
KEYWORDS: Coca-Cola, brand, global,
Other Papers On: Coca-Cola
Other Papers On: Branding
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Keywords Tag Cloud
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