Browse our collection of papers in
Coca-Cola
P/M/619. Coca-cola’s use of integrated marketing communications: case study of product launch
- WORDS:
- 5000
- DATE:
- 2005
- PRICE:
- 59.99 GBP
The paper examines the concept of Integrated Marketing Communications (IMC) and its use by the Coca-Cola company in launching their German brand ?psei. Coca-Colas background is related including the reasons for the ?psei launch. Analysis is conducted using the models of Ansoff and Product Life Cycle, the issues of market segmentation, targeting, positioning, advertising, promotion, branding, public relations, etc. are discussed highlighting the companys strategy in marketing communication.
KEYWORDS: Coca-Cola, ?psei, new product launch, Germany,
Other Papers On: Coca-Cola
Other Papers On: International Product Launch
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
cola coca marketing mix swot pestel international company porter forces study strategic communications brand management financial uk strategies using comparative choices examine enterprise overseas explain reasoning specific drinks dasani water pepsico pepsi strategy performance audit planning multinational coke theory failure plan dissertation launch ha familiar csr business crisis porters information valuation name decline price causes power product patterns recent rival reasons vitamin bottled integrated au glac recovery expansion studies swire globalisation effects major ethical errors beverages implementing context communication share vs mcdonald china harvard school sustainability mcdonalds human quality total change resource employee importance pestle engagement organisational enterprises public corporate five relations pest systems improvement development pr market india situation marketin boycotting history competitive subsidiary indian changes suggest c action segmentation adverts creating operations developing image advantages
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thanks to Papers4u, I have got my diploma; the assignments which I have taken from Papers4u were very nice. Thanks againNita
