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Coca-Cola
P/B/474. Coca-Cola SWOT Analysis
- WORDS:
- 800
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This report presents a SWOT analysis of the Coca-Cola Company, which faces somewhat of a paradox. The report highlights how the companys main strengths lie in its world leading position and its brand dominance within the carbonated drinks market, and key opportunities in diversification, both in terms of brand extension and new product development. At the same time, it highlights how such a strategy exposes the company to potential brand dissolution across its product portfolio.
Updated version of this paper is available here: C/B/3008. SWOT analysis of Coca-Cola
Other Papers On: Coca-Cola
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Keywords Tag Cloud
cola coca marketing swot pestel mix forces porter company international strategic study communications pepsi financial brand management comparative strategies uk performance pepsico business specific chain using coke examine dasani value choices reasoning explain drinks overseas water enterprise planning strategy audit development porters information ha crisis operations csr launch failure globalisation india theory plan dissertation hr familiar multinational market studies expansion wars swire beverages china implementing effects harvard competing context globally communication recovery sustainability professional conducting school ethical errors mcdonald entry consumer vitamin au behaviour target australia saudi ratios bottled glac careers price share vs arabia sector nike valuation knowledge internationalisation sales suggest engagement employee resource human pestle importance mcdonalds action segmentation pr quality total relations public corporate five pest improvement change organisational enterprises systems adverts creating patterns recent rival major reasons integrated causes name power product advantages competitive changes c developing image marketin situation subsidiary indian history boycotting decline
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