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Coca-Cola
E/M/189. Dissertation. Marketing communications planning: DEVELOPING A STRATEGIC COMMUNICATIONS PLAN FOR COCA COLA'S DASANI WATER
- WORDS:
- 12500
- DATE:
- 2006
- PRICE:
- 129.99 GBP
The dissertation reports on the re-launch of bottled water Dasani by Coca Cola in the UK offering a strategic communications plan for Dasani bottled water targeted at younger audience, and analysing the bottled water market, the issues of price, competitors, customers, etc. PEST and SWOT analytical models are used, brand positioning of Dasani is discussed, recommendations about Dasani's promotion campaign are suggested.
KEYWORDS: Dissertation, marketing communications, Coca Cola, Dasani, PEST, SWOT, promotion,
Other Papers On: Coca-Cola
Other Papers On: Marketing Dissertations
Other Papers On: Marketing Communications Plans
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Keywords Tag Cloud
cola coca marketing swot pestel mix forces porter company international strategic study communications pepsi financial brand management comparative strategies uk performance pepsico business specific chain using coke examine dasani value choices reasoning explain drinks overseas water enterprise planning strategy audit development porters information ha crisis operations csr launch failure globalisation india theory plan dissertation hr familiar multinational market studies expansion wars swire beverages china implementing effects harvard competing context globally communication recovery sustainability professional conducting school ethical errors mcdonald entry consumer vitamin au behaviour target australia saudi ratios bottled glac careers price share vs arabia sector nike valuation knowledge internationalisation sales suggest engagement employee resource human pestle importance mcdonalds action segmentation pr quality total relations public corporate five pest improvement change organisational enterprises systems adverts creating patterns recent rival major reasons integrated causes name power product advantages competitive changes c developing image marketin situation subsidiary indian history boycotting decline
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