Browse our collection of papers in
Coca-Cola
E/M/189. Dissertation. Marketing communications planning: DEVELOPING A STRATEGIC COMMUNICATIONS PLAN FOR COCA COLA'S DASANI WATER
- WORDS:
- 12500
- DATE:
- 2006
- PRICE:
- 129.99 GBP
The dissertation reports on the re-launch of bottled water Dasani by Coca Cola in the UK offering a strategic communications plan for Dasani bottled water targeted at younger audience, and analysing the bottled water market, the issues of price, competitors, customers, etc. PEST and SWOT analytical models are used, brand positioning of Dasani is discussed, recommendations about Dasani's promotion campaign are suggested.
KEYWORDS: Dissertation, marketing communications, Coca Cola, Dasani, PEST, SWOT, promotion,
Other Papers On: Coca-Cola
Other Papers On: Marketing Dissertations
Other Papers On: Marketing Communications Plans
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
cola coca marketing mix swot pestel international company porter forces study strategic communications brand management financial uk strategies using comparative choices examine enterprise overseas explain reasoning specific drinks dasani water pepsico pepsi strategy performance audit planning multinational coke theory failure plan dissertation launch ha familiar csr business crisis porters information valuation name decline price causes power product patterns recent rival reasons vitamin bottled integrated au glac recovery expansion studies swire globalisation effects major ethical errors beverages implementing context communication share vs mcdonald china harvard school sustainability mcdonalds human quality total change resource employee importance pestle engagement organisational enterprises public corporate five relations pest systems improvement development pr market india situation marketin boycotting history competitive subsidiary indian changes suggest c action segmentation adverts creating operations developing image advantages
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
The quality of papers on this site is very good and the reference lists are extremely handy.Kevin
