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Coca-Cola
C/B/277. Coca-Cola: Corporate Communications and Public Relations in Crisis Management
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report includes the analysis of Coca-Cola Corporation crisis management based on the incidents in Europe in 1999. The author suggests the most suitable and effective corporate communication strategies for main stakeholder groups. Public relations recommendations are also suggested to indicate how it helps the company to improve its corporate image.
KEYWORDS: coca-cola, corporate, communications, public, relations, crisis, management,
Other Papers On: Coca-Cola
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Keywords Tag Cloud
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