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Coca-Cola

C/B/1588. Coca-Cola's CSR and ethical errors in Dasani brand launch

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper discusses errors in terms of corporate social responsibility (CSR) and ethics committed during Coca-Cola's 2004 UK launch of the Dasani brand of bottled water, and their impact on the brand's reputation. The methods of reputation recovery are discussed.

 

KEYWORDS: Coca-Cola, Dasani, Corporate Social Responsibility, CSR, Ethics, Marketing,

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