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S/B/660. Dissertation. Corporate social responsibility in banks before and after the financial crisis

WORDS:: 11550
DATE:: 2012
PRICE:: 119.99 GBP

This dissertation discusses corporate social responsibility (CSR) in banks before and after the financial crisis. The study aims to understand the relevance of CSR in the banks image and functioning, to compare the CSR parameter of banks pre and post financial crisis, to understand if the financial crisis did effect the bank CSR during the crisis, to understand what the cost of implementing effective CSR is, and to understand how banks benefited from their CSR practices. The review of literature begins by defining CSR, and follows with a discussion regarding dimensions of CSR, outcomes of CSR, and criticism of CSR. This section also assesses The Co-operative Bank, HSBC, and the Bank of America. The paper then outlines the research methodology and the findings from the research are evaluated.

KEYWORDS: Dissertation, corporate social responsibility, financial crisis, CSR, The Co-operative Bank, HSBC, Bank of America,

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C/M/2322. An examination of the co-operative bank and Turkey

WORDS:: 2700
DATE:: 2011
PRICE:: 29.99 GBP

This paper focuses on the Co-operative bank, and aims to asses whether it would be feasible to launch a branch in Turkey. The paper begins by providing the background to the bank, and examines it in reference to segmentation, targeting, and positioning. Their consumer profile is evaluated before the paper analyses the consumer behaviour theory. Based on the findings from the analysis, the paper then provides recommendations for the new branch in Turkey.

KEYWORDS: Co-operative bank, segmentation, targeting, positioning, consumer behaviour theory,

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C/B/2997. Analysis of the UK banking sector: Case study Lloyds TSB, The Royal Bank of Scotland, and the Co-operative Bank

WORDS:: 1300
DATE:: 2010
PRICE:: 19.99 GBP

This paper examines the banking sector, aiming to provide readers with information of the current issues affecting the sector. The paper has two objectives, first to provide contextual information of the overall sector, focusing on the aspects that affect it, like the decline in customer spending. The second section focuses on analysing Lloyds TSB, The Royal Bank of Scotland, and the Co-operative Bank, stating that they are the main players within the industry. The paper concludes with recommendations to the various concerning aspects that affect the industry.

KEYWORDS: UK banking sector, Lloyds TSB, The Royal Bank of Scotland, Co-operative Bank, customers!,

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