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Co-operative Bank
C/M/2322. An examination of the co-operative bank and Turkey
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on the Co-operative bank, and aims to asses whether it would be feasible to launch a branch in Turkey. The paper begins by providing the background to the bank, and examines it in reference to segmentation, targeting, and positioning. Their consumer profile is evaluated before the paper analyses the consumer behaviour theory. Based on the findings from the analysis, the paper then provides recommendations for the new branch in Turkey.
KEYWORDS: Co-operative bank, segmentation, targeting, positioning, consumer behaviour theory,
Other Papers On: Co-operative Bank
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Consumer Behaviour
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