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Clarins Group
E/M/195. Clarins cleansing milk: buyer protocol analysis
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the factors affecting consumer behaviour presenting a buying protocol for purchasing decisions about Clarins skincare products highlighting the goals of buying, technical criteria, economic criteria, intrinsic criteria, etc. Marketing implications of consumer behaviour studies are discussed.
KEYWORDS: Consumer behaviour, buying, skin care, Clarins,
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